Disclaimer: Before I even start this post, I want to be very clear. Your business belongs to you and only you can choose what is right for your marketing. I can't make that choice for you, but I CAN help by presenting some food for thought. 

You may have noticed all of a sudden that your Instagram feed has a few more...well, lets be adults...vaginas...than it used to. 

The reason is, Instagram recently made the decision to stop censoring birth images. 

What happened next was equivalent to opened flood gates. If you follow many birth photographers, it was almost as if they collectively ran to their external hard drives yelling "Freedom!!!!" like William Wallace in Braveheart. All of the crowning and birth moment shots hit the insta-sphere in a matter of a week. 

The goal behind the change: normalize birth. Put birth images into our every day lives and educate the public that birth does not have to be scary. It is beautiful, it is natural and it is powerful....

How To: Weed Through A Google Page Of Baby Photographers
Ashley Diamond Siegert, CPP Cr. Photog

So, you are pregnant, and you are trying to figure out all of the things you need to have ready by the time you go into labor. The list is daunting.

“What do you mean what is my birth plan? I plan to…give birth”
“Where do I create my registry?”
“If I get this car seat, the baby will grow out of it in 6 months, but this other one doesn't fit in the stroller.”
“Theme? I need a nursery theme besides…baby?”

It can all be tough to figure out, but one thing I hear over and over is how difficult it can be to pick a baby photographer. With such a low barrier to entry in today’s camera market, it seems that anyone who got a “good camera” as a birthday gift suddenly has a Facebook page and is taking clients. Now, don’t get me wrong, we all had to start somewhere. However, when choosing an artist to capture the...