Disclaimer: Before I even start this post, I want to be very clear. Your business belongs to you and only you can choose what is right for your marketing. I can't make that choice for you, but I CAN help by presenting some food for thought.
You may have noticed all of a sudden that your Instagram feed has a few more...well, lets be adults...vaginas...than it used to.
The reason is, Instagram recently made the decision to stop censoring birth images.
What happened next was equivalent to opened flood gates. If you follow many birth photographers, it was almost as if they collectively ran to their external hard drives yelling "Freedom!!!!" like William Wallace in Braveheart. All of the crowning and birth moment shots hit the insta-sphere in a matter of a week.
The goal behind the change: normalize birth. Put birth images into our every day lives and educate the public that birth does not have to be scary. It is beautiful, it is natural and it is powerful....
By: Ashley Diamond Siegert, CPP, Cr.Photog
Are you a newborn photographer struggling to become profitable?
You feel like you are working ALL the time and your bank account doesn’t reflect it. I get it. I have been there.
When you talk to the most successful photographers about this, they will all tell you some similar strategies to improve your profitability.
They will tell you to stop giving away digital files and start selling prints and products in person.
They will tell you to raise your prices to reflect your costs, plus your time, plus your talent. (Plus Taxes!!)
They will tell you to invest in education to become better at your craft so that you can personally feel good about what you are charging.
And guess what? They are right. They are right about all of it. These strategies are all super important if you actually want to make a living as a photographer.
However, there is one more major challenge that you keep running into right? You need to know...
How To: Weed Through A Google Page Of Baby Photographers
Ashley Diamond Siegert, CPP Cr. Photog
So, you are pregnant, and you are trying to figure out all of the things you need to have ready by the time you go into labor. The list is daunting.
“What do you mean what is my birth plan? I plan to…give birth”
“Where do I create my registry?”
“If I get this car seat, the baby will grow out of it in 6 months, but this other one doesn't fit in the stroller.”
“Theme? I need a nursery theme besides…baby?”
It can all be tough to figure out, but one thing I hear over and over is how difficult it can be to pick a baby photographer. With such a low barrier to entry in today’s camera market, it seems that anyone who got a “good camera” as a birthday gift suddenly has a Facebook page and is taking clients. Now, don’t get me wrong, we all had to start somewhere. However, when choosing an artist to capture the...